19Jan
by Nanette Newbry Comments (0)
17Oct
by Richard Dowdy Comments (0)
Typing in locksmith resulted in nearly 3,000 listings—while one local locksmith with a “real” business location, was lost in the shuffle. The others are not even located in the Seattle area; they are often faraway places—even overseas, using operators to field calls who in turn contact “roving” locksmiths with no real home base or “brick and mortar” business location.
26Sep
by Richard Dowdy Comments (0)
21Jun
by Nanette Newbry Comments (0)
Our audiences are constantly being bombarded with streams of information. How do you raise your brand above the levels of inundation? In a recent article by Lorrie Bryan, called “Creating Brand Loyalty in an Inundation Age”, she interviewed key marketers to find out. Make it Personal Dr. Robert D. Winsor, professor of Marketing at Loyola [...]
14Aug
by Nanette Newbry Comments (1)
After British Petroleum merged with Amoco, the oil giant commissioned branding firm Landor & Associates and advertising agency Oglivy & Mather to fashion a corporate identity that would convey the image of a forward-thinking, socially conscious company. BP had already begun building that persona: After all, former CEO Lord John Browne was the first oil [...]