After British Petroleum merged with Amoco, the oil giant commissioned branding firm Landor & Associates and advertising agency Oglivy & Mather to fashion a corporate identity that would convey the image of a forward-thinking, socially conscious company. BP had already begun building that persona: After all, former CEO Lord John Browne was the first oil [...]
Tags: branding, british petroleum, carlsbad california, creative solutions, marketing, new image, richard dowdy, smart thinking, Studio 2055
My first encounter with John O’Hara’s writing began in my senior year in high school, when I bought a paperback edition of Sermons and Soda Water at the Rexall drugstore in Encinitas. The three short novellas in the book gave me a view of an unknown world, a world that exposed relationships between men and [...]
Tags: a rage to live, appointment in samarra, brendan gill, california, carlsbad, class and drinking, from the terrace, geoffrey wolff, gibbsville, great novelist, heavy drinker, john o'hara, new yorker writer, novelist, pa, pottsville, sex, short stories, short story collections, Studio 2055, winner of national book award, written by richard dowdy