Providing brand strategy and design across all media

14Aug

New Branding: New Image or a Mask?

by Nanette Newbry Comments (1)

After British Petroleum merged with Amoco, the oil giant commissioned branding firm Landor & Associates and advertising agency Oglivy & Mather to fashion a corporate identity that would convey the image of a forward-thinking, socially conscious company. BP had already begun building that persona: After all, former CEO Lord John Browne was the first oil [...]

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07Aug

John O’Hara, Writer: An Appreciation

by Richard Dowdy Comments (0)

My first encounter with John O’Hara’s writing began in my senior year in high school, when I bought a paperback edition of Sermons and Soda Water at the Rexall drugstore in Encinitas. The three short novellas in the book gave me a view of an unknown world, a world that exposed relationships between men and [...]

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